{"id":16560,"date":"2023-03-28T11:00:52","date_gmt":"2023-03-28T16:00:52","guid":{"rendered":"https:\/\/www.sail.ca\/blog\/?p=16560"},"modified":"2023-03-29T14:49:48","modified_gmt":"2023-03-29T19:49:48","slug":"collaboration-between-sail-x-edith-boucher","status":"publish","type":"post","link":"https:\/\/www.sail.ca\/blog\/collaboration-between-sail-x-edith-boucher\/","title":{"rendered":"Collaboration SAIL x Edith Boucher: when art meets nature"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":16786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,247],"tags":[379,841,1242],"class_list":["post-16560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-activities","category-clothing","tag-mens-clothing","tag-clothes","tag-shirt"],"acf":{"post_flexible_content":[{"acf_fc_layout":"text_content","content_anchor":false,"anchor_link_text":"","text_content":"The Canadian artist \u00c9dith Boucher is full of surprises. For more than fifteen years, the T\u00e9miscamingue native has been creating artistic designs that are often colourful and always impactful.\r\n\r\nNow based in Montreal, the artist collaborated with Borealis to create a collection of illustrated t-shirts. The result is a series of unique and colourful designs that bring a sense of lightheartedness to any outdoor wardrobe and convey a deep love for nature. Here is a look into the universe and inspirations of artist \u00c9dith Boucher. Chances are, it will make you appreciate the collaborative capsule collection all the more."},{"acf_fc_layout":"content_anchors_list","anchors_section_title":"In this article, you will discover the story behind the \u00c9dith Boucher and Borealis collaboration:"},{"acf_fc_layout":"text_content","content_anchor":false,"anchor_link_text":"","text_content":"

[stag_button url=\"https:\/\/www.sail.ca\/en\/borealis\" style=\"black\" size=\"medium\" type=\"normal\" target=\"_blank\" icon=\"\" icon_order=\"before\"]Shop Borealis clothing[\/stag_button]<\/p>"},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"\u00c9dith Boucher, graphic designer and outdoor lover","text_content":"

\u00c9dith Boucher, graphic designer and outdoor lover<\/h2>\r\n\u00c9dith Boucher counts among the Canadian illustrators who managed to carve their place on the artistic scene. Despite this, the artist is not one to seek the spotlight. It is her work, most of all, that does the talking.\r\n\r\nA child of the eighties, \u00c9dith Boucher\u2019s go-to themes include 90s culture, retro aesthetics and road trips. She masters many graphic styles and often collaborates with local brands and creators.\r\n\r\nThe Quebec artist also draws from her own experiences and memories to create, and she is deeply inspired by travelling and the people surrounding her. Every occasion she gets, \u00c9dith heads out on adventures. Her journeys have taken her across Quebec to roadside motels and enchanting camping spots in the wilderness.\r\n\r\nThis hiking and outdoor enthusiast confesses she often feels the need to disconnect, which is also essential to fuel her creation. Close to nature, she likes to wander in the forest and participate in various outdoor activities. It\u2019s no wonder a collaboration with outdoor brand Borealis seemed to her like a natural fit."},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"The colourful graphic illustrations of artist \u00c9dith Boucher","text_content":"

The colourful graphic illustrations of artist \u00c9dith Boucher<\/h2>\r\n\u00c9dith Boucher\u2019s illustrations are joyful, light and full of colour, but the graphic designer is very organized when it comes to her work. Her clients, as she told us, truly stimulate her creativity. She is in turn very good at creating unique and tailor-made artwork that captures the essence of the brands, bands or people she collaborates with.\r\n\r\n\u00c9dith\u2019s creative designs are the result of a well-defined process that combines paper, tablet and computer colourization. This allows the designer to give life to her illustrations and have perfect control over the outcome.\r\n\r\nThat being said, \u00c9dith Boucher\u2019s well-oiled routine imposes no limits on her creative process. In fact, she found some inspiration for the Borealis collaboration during a leisurely nature stay in Estrie; she rushed to her tablet and created two of the illustrations now featured in the capsule collection."},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"The collaboration between Borealis and \u00c9dith Boucher: a natural fit","text_content":"

The collaboration between Borealis and \u00c9dith Boucher: a natural fit<\/h2>\r\n\u00c9dith Boucher jumped with both feet in the Borealis collaboration project, which she says reached out to an emotional and more personal part of her that she rarely uses in her creative work. A lovely way for the artistic designer to fully express her love of the great outdoors.\r\n\r\nThis collaboration also allows the Quebec illustrator to reach a wider audience, including outdoor enthusiasts. Her artistic designs can resonate with all and will certainly speak to men<\/a> and women<\/a> who put some thought into their choice of clothing.\r\n\r\nFor her creations, \u00c9dith started by defining general themes, which quickly brought back memories and turned into concrete ideas and visual elements. From there, the artist created each illustration one by one, some of which came to her fast and almost instinctively. Every design in this collaborative collection of men\u2019s t-shirts<\/a> and long-sleeved t-shirts<\/a> was inspired by \u00c9dith Boucher\u2019s personal experiences, travels and the people around her.\r\n\r\nIt is with great pleasure that SAIL and Borealis offer this beautiful, graphic and colourful capsule collection that is an ode to nature. Head online or to a SAIL store to find these unique and stylish items, created by an outdoor lover for fellow outdoor lovers.\r\n

[stag_button url=\"https:\/\/www.sail.ca\/en\/collections\/borealis\" style=\"black\" size=\"medium\" type=\"normal\" target=\"_blank\" icon=\"\" icon_order=\"before\"]Discover the Borealis collection[\/stag_button]<\/p>"},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"\u00c9dith Boucher's illustrations for Borealis: a celebration of the outdoors","text_content":"

\u00c9dith Boucher's illustrations for Borealis: a celebration of the outdoors<\/h2>\r\nFor her collaboration with Borealis, Quebec artist \u00c9dith Boucher imagined and created six unique illustrations, all connected by a strong creative identity.\r\n

The tent<\/h3>\r\nThis illustration represents the artist\u2019s own tent and lantern, two essential items that follow her on every camping trip she takes in the summer.\r\n\r\n[caption id=\"attachment_16795\" align=\"alignnone\" width=\"200\"]\"Borealis The Tent[\/caption]\r\n

The fox<\/h3>\r\nSeveral Canadian illustrators feature wildlife in their art, and \u00c9dith Boucher is one of them. For this project, she chose the fox because she was inspired by the many creative possibilities it provides. Even though she loves playing around with popular clich\u00e9s, \u00c9dith also wanted to steer clear of moose and other cervids as those are somewhat stereotypical representations of her native T\u00e9miscamingue that she sees all too often.\r\n\r\n[caption id=\"attachment_16797\" align=\"alignnone\" width=\"200\"]\"Borealis The Fox[\/caption]\r\n

The mountains<\/h3>\r\nThe inspiration for this illustration came from a trip \u00c9dith took to Western Canada. Slightly different from the other artwork in the collection, this mountain scene came from the artist\u2019s desire to represent a broader point of view rather than small graphic details. Her idea was to capture an atmosphere and communicate the emotions felt on her own excursion.\r\n\r\n[caption id=\"attachment_16799\" align=\"alignnone\" width=\"200\"]\"Borealis The Mountains[\/caption]\r\n

The road<\/h3>\r\nThis is one of the first illustrations \u00c9dith Boucher created for Borealis. It represents her favourite Quebec road, the 132, which runs between mountains and sea as it connects the coves of Ste-Anne-des-Monts and Mont-Louis. It pays a nice tribute to the Bas-Saint-Laurent and Gasp\u00e9sie regions, which the artist visits every year.\r\n\r\n[caption id=\"attachment_16801\" align=\"alignnone\" width=\"200\"]\"Borealis The Road[\/caption]\r\n

The old camper van<\/h3>\r\n\u00c9dith Boucher once again drew from her own inspirations and preferences to create this illustration. The artistic design represents the illustrator\u2019s favourite vehicle: an old camper van. She admits dreaming of an orange one with a shaggy brown interior, amused by the fact that she is not the vanlifer with the most up-to-date taste.\r\n\r\n[caption id=\"attachment_16803\" align=\"alignnone\" width=\"200\"]\"Borealis The Old Camper Van[\/caption]\r\n

The memories<\/h3>\r\nThis long-sleeved t-shirt<\/a> is the most personal for \u00c9dith Boucher. With it, the artist recalls fond childhood and family memories: berry picking, a mug at the cottage, the colourful Rapala lures in her father\u2019s tackle box\u2026 and the fear of suddenly coming face to face with a bear!\r\n\r\n[caption id=\"attachment_16805\" align=\"alignnone\" width=\"200\"]\"Borealis The Memories[\/caption]"}],"author_type":"wordpress","partnership_options":{"partnership_label":"","partner_logo":null,"partner_link":"","partnership_text":""},"override_related_posts":false,"related_posts":null,"right_cta_visibility":false,"sidebar_cta_content_override":false,"sidebar_cta_title":"","sidebar_cta_description":"","sidebar_cta_button":null},"yoast_head":"\n\u00c9dith Boucher x Borealis| SAIL Blog<\/title>\n<meta name=\"description\" content=\"Discover the story behind the \u00c9dith Boucher x Borealis collaboration. 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