What is the Smartwool Second Cut Project?<\/h2>\r\nYour old socks can bow out in a responsible manner, and that is what Smartwool and SAIL<\/a> are committed to doing: favoring circularity to prevent your socks from ending up in a landfill in Quebec or at the other end of the world. SAIL is proud to launch the Second Cut program in all its stores."},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"Which socks are accepted?","text_content":"Bring your Smartwool socks, but not only!<\/h3>\r\nWith its Second Cut Project, Smartwool is not limited to recycling only its own socks. All socks are welcome:\r\n\r\n \t- No matter the brand,<\/li>\r\n \t
- No matter the color,<\/li>\r\n \t
- No matter the material,<\/li>\r\n \t
- No matter the condition,<\/li>\r\n \t
- No matter if they are women\u2019s socks<\/a>, men\u2019s socks<\/a> or kids\u2019 socks<\/a>,<\/li>\r\n \t
- No matter if they come in pairs or alone.<\/li>\r\n<\/ul>\r\nSmartwool also has no intention of going it alone. Everyone can take action for the environment. The brand may be one of the first to facilitate circularity in sock recycling, but it certainly hopes to inspire others to follow in its steps. Smartwool intends to rally outdoor enthusiasts, brands and manufacturers alike. It thus made perfect sense for SAIL to participate.\r\n
Smartwool\u2019s Second Cut Project: towards the creation of new products<\/h3>\r\nA recycled sock sure is better than one thrown away and buried in a landfill. The material in which it\u2019s made can indeed be reused to create new products. After collecting the socks, Smartwool hands them over to Material Return\u2122, an organization specializing in textile recycling. The latter then transforms socks into raw materials, allowing partner brands to reduce their environmental impact. At the end of the process, other manufacturers collect the recycled material and use it to make a wide range of products. Everybody wins, including the planet.\r\n\r\nYour recycled socks may, for instance, be used to upholster furniture or be transformed into a new tuque or pair of socks. This is circularity in motion!"},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"How to recycle your socks with Smartwool\u2019s Second Cut Project","text_content":"How to recycle your socks with Smartwool\u2019s Second Cut Project<\/h2>\r\nSAIL commits alongside Smartwool by inviting the Second Cut Project into all its locations. During the entire month of April 2025, you will find collection boxes in each SAIL store:\r\n
- \r\n \t
- No matter the brand,<\/li>\r\n \t
- No matter the color,<\/li>\r\n \t
- No matter the material,<\/li>\r\n \t
- No matter the condition,<\/li>\r\n \t
- No matter if they are women\u2019s socks<\/a>, men\u2019s socks<\/a> or kids\u2019 socks<\/a>,<\/li>\r\n \t
- No matter if they come in pairs or alone.<\/li>\r\n<\/ul>\r\nSmartwool also has no intention of going it alone. Everyone can take action for the environment. The brand may be one of the first to facilitate circularity in sock recycling, but it certainly hopes to inspire others to follow in its steps. Smartwool intends to rally outdoor enthusiasts, brands and manufacturers alike. It thus made perfect sense for SAIL to participate.\r\n
Smartwool\u2019s Second Cut Project: towards the creation of new products<\/h3>\r\nA recycled sock sure is better than one thrown away and buried in a landfill. The material in which it\u2019s made can indeed be reused to create new products. After collecting the socks, Smartwool hands them over to Material Return\u2122, an organization specializing in textile recycling. The latter then transforms socks into raw materials, allowing partner brands to reduce their environmental impact. At the end of the process, other manufacturers collect the recycled material and use it to make a wide range of products. Everybody wins, including the planet.\r\n\r\nYour recycled socks may, for instance, be used to upholster furniture or be transformed into a new tuque or pair of socks. This is circularity in motion!"},{"acf_fc_layout":"text_content","content_anchor":true,"anchor_link_text":"How to recycle your socks with Smartwool\u2019s Second Cut Project","text_content":"
How to recycle your socks with Smartwool\u2019s Second Cut Project<\/h2>\r\nSAIL commits alongside Smartwool by inviting the Second Cut Project into all its locations. During the entire month of April 2025, you will find collection boxes in each SAIL store:\r\n
- No matter if they come in pairs or alone.<\/li>\r\n<\/ul>\r\nSmartwool also has no intention of going it alone. Everyone can take action for the environment. The brand may be one of the first to facilitate circularity in sock recycling, but it certainly hopes to inspire others to follow in its steps. Smartwool intends to rally outdoor enthusiasts, brands and manufacturers alike. It thus made perfect sense for SAIL to participate.\r\n
![\"Merino](\"https:\/\/www.sail.ca\/blog\/app\/uploads\/2023\/03\/Merino-sheep.jpg\")
\r\n\r\nSmartwool makes merino wool socks and high-performance breathable outdoor clothing. The brand\u2019s manufacturing standards are directed toward creating products of the utmost quality. That being said, the wool they use and their partners along the supply chain also contribute to reaching another parallel goal: making the most durable clothing for men and women. To achieve that, the brand uses a merino wool that \u201cregenerates itself\u201d: the ZQRX. Smartwool partnered up with the New Zealand Merino Company, which is behind the \u201cZQ\u201d certification, back in 2006.\r\n\r\nThis \u201cZQ-certified\u201d merino wool, used among others in the manufacture of Smartwool\u2019s sustainable socks, is a natural, renewable and ecological material that decomposes in water and soils.\r\n\r\nZQ merino wool is not only a top-quality raw material, it\u2019s also a type of wool sourced in the most durable way possible. To say that standards are high would be an understatement: animal welfare, respect for the environment and fairness for every person involved are absolute priorities. ZQRX-certified wool is responsibly sourced, which involves the quality of the living environment of Merino sheep as well as the harvesting techniques, preservation of the environment and good work conditions for the farmers."},{"acf_fc_layout":"text_content","content_anchor":false,"anchor_link_text":"","text_content":" \r\n\r\nThrough its Second Cut Project, Smartwool invites outdoor enthusiasts to take action in favour of the environment. SAIL is a part of this movement: all through April 2025, each store will have collection boxes where you can drop off your ready-to-be-recycled socks.\r\nHonour Earth Day month by giving a second life to your worn-out socks!"},{"acf_fc_layout":"faq_zone","content_anchor":true,"anchor_link_text":"FAQ","faq_title":"FAQ","faq_text_content":"","post_faq":[{"post_faq_question":"How to recycle used wool?","post_faq_response":"Several organizations across Canada are able to reclaim used wool, which makes it possible to recycle clothing and socks made with either \u201cregular\u201d or merino wool. All through April 2025, Smartwool will collect any sock you no longer need as part of its Second Cut Project. Come to a SAIL store during this time to drop yours off!","post_faq_is_response_open":true},{"post_faq_question":"Is Smartwool an ethical brand?","post_faq_response":"Yes. Smartwool has been an ethical and sustainable brand since day one. This is reflected on many levels: using ZQ-certified merino wool, sourcing raw materials according to high sustainability standards, ethically treating Merino sheep, making clothing out of recycled materials, and so on.","post_faq_is_response_open":true},{"post_faq_question":"Is merino wool eco-friendly?","post_faq_response":"Smartwool uses ZQ-certified merino wool, which means it is sustainably produced with the utmost respect for animals, farmers and land. Because of all the measures it takes, Smartwool has a low ecological footprint, from its raw materials sourcing to the manufacture of its outdoor clothing and socks.","post_faq_is_response_open":true},{"post_faq_question":"How to recycle socks?","post_faq_response":"Instead of throwing them away, give your used socks a second life by taking them to an organization that reclaims textile materials. Throughout April 2025, in honour of Earth Day month, Smartwool is collecting your mismatched and worn-out socks for recycling. SAIL is supporting the Smartwool Second Cut Project by making collection boxes available in every store.","post_faq_is_response_open":true}]}],"author_type":"wordpress","partnership_options":{"partnership_label":"","partner_logo":null,"partner_link":"","partnership_text":""},"override_related_posts":false,"related_posts":null,"right_cta_visibility":false,"sidebar_cta_content_override":false,"sidebar_cta_title":"","sidebar_cta_description":"","sidebar_cta_button":null},"yoast_head":"\n