SAIL CONTINUES TO EXPAND WITH NEW STORE IN LACHENAIE
THE LARGEST OUTDOORS RETAIL DESTINATION IN QUÉBEC OFFERS MORE THAN 500,000 PRODUCTS TO OUTDOORS ENTHUSIASTS IN LANAUDIÈRE
Terrebonne (Lachenaie), December 11, 2018 – SAIL, the largest outdoors retail destination in Québec, is opening its newest store, in Lachenaie, tomorrow. Located at 830 Montée des Pionniers, along the Highway 40 North service road, the 50,000 square foot store represents a $12 million investment and is creating 100 new jobs in the region.
“We are proud to be opening a new store in Montreal East, the chain’s 13th, just in time for the holiday season,” said Norman Décarie, President and Chief Executive Officer of SAIL Outdoors Inc. “Many customers in the Lanaudière region regularly visit our other stores. So, it was important for us to get closer to them and to offer the region’s outdoors, hunting and fishing enthusiasts a wide range of products and brands at very competitive prices for which the SAIL banner is famous.”
A vast selection of products
The store offers more than 500,000 products and outdoor items. The equipment, clothing and accessories will meet all the needs of outdoor enthusiasts such as camping, fishing, hunting, hiking, snowshoeing, cross-country skiing, climbing, kayaking or paddle boarding.
In addition to offering competitive prices and products adapted to the most popular activities in the region, the store stands out for its exemplary service. SAIL invests significantly in the training of its staff. Its employees include hunting and fishing specialists, as well as camping, hiking and outdoor enthusiasts. In each department, customers can interact with advisors who share their passions and can guide them to the desired products and information.
This is the second SAIL store to open in less than two months since the brand opened the chain’s 12th store last October in Chicoutimi.
About SAIL Outdoors Inc.
A Canadian company founded more than 40 years ago, SAIL Outdoors Inc. employs nearly 2,000 people at its head office in Laval and at its stores in Québec and Ontario. SAIL Outdoors Inc. operates 13 SAIL stores, including 7 in Québec and 6 in Ontario. The company plans to continue growing by opening new outlets in both provinces, as well as by further developing its e-commerce business.
The company also owns the Sportium banner, which has four stores in Saint-Hubert, Laval, Kirkland and Québec City, as well as its own transactional site. Just as the SAIL brand is recognized for its unique customer experience, Sportium is positioned as a leader in performance apparel and sports equipment, offering a specialized service to consumers.