For nearly a century, Williams lures have caught trophy fish for both novice and expert anglers alike. The secret to their success can be attributed to two things: the stabilizing ridge down the center and the high quality 24K gold or pure Silver plating. The stabilizer prevents the lure from rotating and when coupled With a short jerking retrieve, imparts a darting action that drives fish wild. The unique pecious metal plating provides a reflective quality that cannot be duplicated.
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