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Born on the banks of the Restigouche River in 2012, Hooké is a Quebec-based brand whose mission is to promote outdoor living, sustainable fishing and conscious hunting. Through its photos, videos and design, Hooké shares its vision that inspires a growing community of adventure enthusiasts to explore, protect green spaces, and better understand nature and its value.

Its products, manufactured in an eco-friendly and responsible way, combine comfort, style and quality to meet the needs of outdoor enthusiasts and their way of life.


Born on the Restigouche River in 2012, Hooké is a crew of artists, photographers, filmmakers, and writers who are passionate about creating a fly fishing community, experiencing epic journeys, and giving a voice to those they meet along the way: the pilot and the guide, the hunter and the hermit, the fly tier and the outfitter. At the end of the day they are the people who prolong the existence of traditions, protect their environment, share their knowledge and influence our practices.