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Media Partnerships and Events

SAIL is proud to be associated to the following fishing ambassadors and media partners:


The Fish’n Canada Show

The Fish'n Canada Show featuring Angelo Viola and Pete Bowman, on Global and WFN. Veterans of Canadian Adventure, Angelo and Pete share their passion through television programming. SAIL’s association to The Fish’n Canada Show solidifies the drive and passion that each fishing department employee demonstrates on a regular basis. Angelo and Pete are very active in the fishing industry as active promotors of the sport. The also participate in important fishing tournaments such as the Berkley B1.

Bob Izumi

The Real Fishing Show featuring Bob Izumi, on Global and CKMI. Bob is also the official advisor to SAIL’s fishing department employees. He shares his passion and expertise with our knowledgeable sales consultants through seminars held at a SAIL store. His experience combined with the product knowledge that SAIL’s employees have acquired, is reflected in the service our customers receive daily.

Fishful Thinking

The Fishful Thinking Show with Charlie Wray, on Global. A knowledgeable angler and host of his very popular TV show that has been airing for well over 20 years. He provides insight to both the novice and experienced angler and has a large fan base that follow him to learn various techniques and best practices. Charlie has been recognized as one of Canada’s Top fisherman, on a variety of game fish and has won numerous National fishing contests. When he’s not on the water, you might find him sharing his knowledge with sale customers during one of his in-store appearances.

Mordu de la pêche with Cyril Chauquet

Mordu de la pêche, a fishing adventure show, featuring Cyril Chauquet, on the Évasion channel. A solid adventurer, Cyril Chauquet will take you on a journey of exploration each episode. His unique sports fishing approach keeps his audience captivated throughout his travels. Whether you enjoy learning about the culture of each place he visits or prefer to discover the type of exotic fish he will catch next, Mordu de la pêche will keep you on your toes throughout.(in French only).


Outdoor Passion

The Outdoor Passion Show featuring Raymond Carignan and Andrew Carter, on WFN. Raymond was born to fish and he enjoys sharing his passion for the sport with others. He not only produces his own TV show, but he also competes in various fishing tournaments.


Expédition Faune
Expédition faune

Expédition Faune is a television show broadcasted by TVA Sports and hosted by Stéphane Gosselin. Every week public figures such as singers, politicians and actors are invited onto his boat to take part in the joys of fishing, and to chat in a relaxed and friendly atmosphere.


The Bruce Trail

The Bruce Trail Conservancy, Canada's oldest and longest footpath provides the only continuous public access to the magnificent Niagara Escarpment, a UNESCO World Biosphere Reserve. SAIL’s is proud to sponsor and support Bruce Trail’s conservation effort.

CTV Morning Live

The 'Great Outdoors' segments on CTV Morning Live Show. Watch us on CTV Morning Live or visit the video section of our website to get outdoor adventure tips from SAIL’s employees. Discover new products or learn new techniques from our experts.


With numerous educational and recreational activities offered in the heart of spectacular natural settings, SÉPAQ has something for everyone!

Ontario Parks

With over 330 parks, covering 9 million hectares that attract over 10 million visits each year, there is a lot to discover.