Northland

Northland

Made by anglers for anglers

Northland has been in the fishing lure business for over 40 years. The American brand's spinnerbaits, swimbaits and other soft lures are as innovative as they are well finished. Northland has a single objective: to design lures that maximize catches. And they do.

Shop our range of high-quality Northland fishing lures: jig heads, walleye lures, crappie lures, mimic minnows and many more! Never come home empty-handed from a day of fishing.