Originally developed by Gary Yamamoto, the Senko is the bait that changed bass fishing forever. This deceptively simple stick worm delivers an irresistible, quivering fall that easily catches the attention of nearby fish. Naturally mimicking baitfish or a worm with its composition, the Senko sinks in water with a tantalizing side-to-side shimmy on a weightless rig with zero effort required from the angler. With its soft plastic formula, this lure offers a lifelike texture that fish hold onto longer to give you the extra second you need to set the hook. Whether you're fishing it wacky-rigged around docks, Texas-rigged through heavy cover, or simply letting it free-fall along a drop, the Senko delivers when nothing else will.