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Built on tradition, Berkley manufactures some of the best flies and fishing products you can find. Starting out as a passion project in Berkley Bedell’s home, seeing the dream come to fruition was what it was all about. The brand now offers bait, line, reels, and more! Discover Berkley products available at SAIL.


About Berkley

Berkley’s history is the embodiment of the American Dream. In 1937, the young Berkley Bedell decided to start his own specialty lure company with only 50 dollars in his pocket, all from his parents’ basement. Seeing the increase in demand, Berkley decided to focus on developing a new type of ultra-durable fishing line coated in nylon (Steelon) inspired by ropes used on sailboats. The brand is also known for offering a vast variety of products for fishing enthusiasts: lures, rods, tools, and equipment, soft and hard baits, dough bait, and much more.