Skip to content

Get 15-20% off* a wide selection of boats

Shop

Berkley

Built on tradition, Berkley manufactures some of the best flies and fishing products you can find. Starting out as a passion project in Berkley Bedell’s home, seeing the dream come to fruition was what it was all about. The brand now offers bait, line, reels, and more! Discover Berkley products available at SAIL.

BERKLEY

About Berkley

Berkley’s history is the embodiment of the American Dream. In 1937, the young Berkley Bedell decided to start his own specialty lure company with only 50 dollars in his pocket, all from his parents’ basement. Seeing the increase in demand, Berkley decided to focus on developing a new type of ultra-durable fishing line coated in nylon (Steelon) inspired by ropes used on sailboats. The brand is also known for offering a vast variety of products for fishing enthusiasts: lures, rods, tools, and equipment, soft and hard baits, dough bait, and much more.

Icon promotion

offers!

p0A ev-1765

Splash into summer

15-20% Off* a wide selection of boats
Shop now

p1A ev-1726

Summer fishing promotion

Get up to 25% Off* selected fishing gear
Shop now

p2A ev-1717
Lowrance

Get up to $300 Off* selected sonars
Shop now

p3A ev-1082
Explore-Plus

Get 15% Off* selected items at our regular price when you sign up for our Rewards Program
Shop now