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About Berkley

Berkley’s history is the embodiment of the American Dream. In 1937, the young Berkley Bedell decided to start his own specialty lure company with only 50 dollars in his pocket, all from his parents’ basement. Seeing the increase in demand, Berkley decided to focus on developing a new type of ultra-durable fishing line coated in nylon (Steelon) inspired by ropes used on sailboats. The brand is also known for offering a vast variety of products for fishing enthusiasts: lures, rods, tools, and equipment, soft and hard baits, dough bait, and much more.