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Privacy Policy

Latest Revision: October 6th 2023

Adjustment to our Privacy Policy

In accordance with our Privacy Policy, we will obtain your consent before collecting, using, or disclosing your personal information. We only use certain information for the purpose for which it was collected, and we limit the collection to essential information only.

Important change

In accordance with the new rules in force, please note that we will no longer be able to keep a record of your purchases, even if you had a VIP account with SAIL in the past. Going forward, the only way to keep track of your future transactions in our system is to become a member of our Explore+ rewards program.

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  1. Objective

    This Policy is meant to comply with Canadian federal and provincial privacy laws. Its purpose is to explain the following:
    • The types of personal information we collect when you visit the SAIL website, SAIL’s career platform, the SAIL blog, a SAIL store or one of SAIL's social networks;
    • When we collect personal information;
    • How we collect, use and disclose the personal information we collect;
    • How we ensure that your personal information is properly protected;
    • How you can contact us regarding this Policy.

    This Policy does not apply to information concerning SAIL's employees or its suppliers. Our sites are intended for people aged 14 and over. Our sites may contain links to websites that are owned and operated by third parties. Please note that this Policy does not apply to these other sites and services and that we have no responsibility for their content or privacy policy.


  2. Modifications to the Policy

    We reserve the right to change the content of this Policy at any time. Any changes will appear on our website. The date of the latest version of this Policy is stated at the top of the page. Your continued use of our services or purchase of our products following the posting or notice of changes to this Policy will mean that you accept the changes to this Policy. It is your obligation to ensure that you read, understand and accept the latest version of this Policy.

  3. What Personal Information We Collect

    SAIL only collects personal information about you that is necessary for the purposes of establishing, managing and maintaining our relationship with you. Generally, we will obtain your personal information directly from you. However, we may also collect personal information about you from outside sources with your consent, without your consent if the law so authorizes. We collect and use several types of information about you, including the following:

    Personal identification information, such as your first and last name, your date of birth, your home address, your telephone number, your email address, your favourite store and shopping preferences, your user name or your Internet Protocol (IP) addresses.

    Personal but not directly identifiable information that does not directly or indirectly reveal your identity or that has a direct link to an identifiable person, such as demographic or statistical information. Statistical data does not directly identify a specific individual, but we may derive non-personal statistical data from personal information. For example, we may aggregate personal information to calculate the percentage of users who access a particular feature of the website.

    Technical but not directly identifiable information, including login and password information, computer and connection information such as browser type and version, operating system and platform, or information about your Internet connection, the equipment you use to access our website, your usage details and purchase history, which we occasionally aggregate with similar information from other customers to create lists of best sellers.

    Information regarding your interactions with the website but not directly identifiable, including complete Uniform Resource Locators (web address), all clicks to, through and from our website (including date and time), cookie number, products viewed or searched for, page response times and download errors. This also includes all your actions on the website, including all pages viewed, time spent on each page, and information received or transmitted.

    Payment information, such as credit or debit card number when making purchases. This information is collected exclusively by payment solution providers such as Moneris, PayPal or other financial institutions, as well as by fraud prevention solutions such as Signifyd.

    Information regarding employment and other information you submit to us when you apply for a job, which may include some of the information described above, as well as cover letters, your curriculum vitae and any additional information you provide in your application.

    Your preferences, such as information regarding product interests, comments, product evaluations and opinions expressed in surveys.

  4. How we collect your personal information

    When You Interact With SAIL
    Personal information may be collected when you visit one of SAIL's stores, place an order online, subscribe to receive our newsletter, interact with our social platforms, participate in sweepstakes or contests, submit questions, comments or suggestions to our customer service team (via phone, email or chat), take part in online surveys or product evaluations, apply for a job with SAIL, or participate in other online or in-store activities. All personal information you provide when interacting with SAIL is subject to this Policy. Please note that we may use cameras in some of our facilities to protect our rights and the safety of our employees, customers and partners. We do not use these cameras to identify individuals unless this is reasonably necessary for these purposes or required by law.

    Through Cookies
    Your use of this website allows SAIL to automatically compile information about your user profile, which may include the Internet Protocol (IP) address of your computer, your geolocation area, the operating system you are using, the identity of your Internet service provider, the date and time you accessed this website, the previous website which allowed you to link with this website, and the content viewed and downloaded from our website.

    To achieve this, this website, like most websites, uses cookies that are stored on your computer when you visit us. This information may be about you, your preferences or your device. The information generally does not allow you to be directly identified. Cookies can provide you with a personalized Web experience.

    Because we respect your right to privacy, we give you the option of not allowing certain types of cookies. Please note that each third-party service provider named in this Policy has its own privacy policy, and we are not responsible for those privacy policies.

    • Strictly Necessary Cookies

      These cookies are necessary for the operation of the website. They are generally established in response to actions made by you that constitute a request for services, such as setting your privacy preferences, logging in or filling in forms. You can configure your browser to block or inform you of the existence of these cookies, but certain parts of the website may be affected. These cookies do not store any personal identification information.
    • Performance Cookies

      These cookies are used to analyze website usage to measure and improve performance. All the information collected by these cookies is aggregated and, therefore, anonymous. Without these cookies, SAIL cannot know what content is most appreciated, making it difficult to improve the experience we offer you.

      We use, among others, Google Analytics and Web Analytics services provided by Google to help us measure traffic and usage trends. Google Analytics uses cookies to evaluate your usage and interactions with our website. Google saves the information collected by the cookies (including your IP address) and may transfer this information to third parties where required by law in accordance with their usage policy. By accessing and using our website, you consent to the processing of data about you by Google in the manner and for the purposes indicated above. Google Analytics uses its own cookies to store information such as the time the visit occurred, whether the visitor has been to the website before, and what website referred the visitor to the web page.
    • Functionality Cookies

      Some cookies provide important services, but are not strictly necessary for the operation of our website. These cookies are used to enhance the functionality of SAIL's websites, including the ability to stay logged in and to remember your settings and preferences; for example, your username, default language, region, preferred store or any other saved preferences. Without these cookies, some or all of these services may not function properly.
    • Personalization Cookies

      These cookies allow SAIL to present you personalized content based on your centres of interest. These cookies do not directly store personal data, but are based on the unique identification of your browser and Internet device. If you refuse them, the content and products that you see on SAIL sites or in newsletters may not be relevant to you.
    • Advertising Cookies

      These cookies allow SAIL to present you targeted advertisements based on your centres of interest on different websites. These cookies do not directly store personal data, but are based on the unique identification of your browser and Internet device. If you refuse them, the advertisements you see may not be relevant to you.

      The length of time a cookie remains on your computer or mobile device depends on whether it is a persistent cookie or a session cookie. Session cookies are stored until the end of your browser session (usually when you close the browser window), and persistent cookies remain until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes to 400 days from the time they are downloaded to your device.

      Through the use of third-party cookies: Certain content or applications on our website, including advertisements, are served by third parties, including advertisers, networks and ad servers. These third parties may use cookies to collect information about you when you use our website. SAIL and its service providers use this information to tailor the website to your preferences, including the advertisements displayed (retargeting), and to compile statistics about visits and usage of its website in order to improve it. Ad retargeting technology allows SAIL visitors who are already interested in our products to be exposed to our ads on partner websites and social networks by analyzing cookies and posting relevant advertisements based on observed online and in-store behaviour.

      Through providers of advertising optimization services: SAIL uses the services of third-party service providers for advertising optimization. These providers may independently collect, use and disclose your IP address and information about your visits to our website or in store. These services may use their own cookies and other data collection technologies. This information is used to improve your browsing experience on our website and to optimize SAIL's advertising campaigns.


  5. How we use your personal information

    SAIL may use your personal information notably for the following purposes:

    • To identify you as a user of our website and as a client of our stores, if applicable;
    • To process your order and answer your questions;
    • To provide information regarding the status of your order;
    • To manage product exchanges, returns, recalls or warranties;
    • To improve our products and service offerings, including the use of this website;
    • To communicate with you when you submit questions, comments or suggestions;
    • To provide you with information about our business, products and services that may be of interest to you;
    • To administer our sweepstakes and contests;
    • To prevent errors and fraud and comply with our legal obligations;
    • To conduct relevant marketing communications and retargeting on partner websites and social networks.
    SAIL may also use your personal information to compile statistics, conduct research or surveys. However, these statistics will not allow you to be identified. Your personal information shall not be used for purposes other than those described above except with your consent or as required or authorized by law. If you do not wish for us to use your information in this manner, please update your preferences on the Website Preferences page accessible from the footer of the SAIL website.

  6. Why We Collect Your Personal Data

    We collect your personal information to provide you with quality service and a better experience with SAIL. For instance, we may use your personal information to process your purchases and returns, to suggest products of interest to you, and to understand and assess your interests better. We may also communicate with you in various ways (for example, by email, telephone, mail or via our chat service) regarding our programs, products, services, special offers, promotions, contests or events that may interest you. If you provide your contact information and curriculum vitae for employment purposes, this information will be used solely to determine whether you are qualified for the position of interest and, if necessary, to contact you.


  7. How Long We Store Your Personal Data

    We only store your personal information for as long as is reasonably necessary for the purposes set out in this Policy, or longer if required by law. SAIL has adopted a personal information retention schedule based on specific purpose and sensitivity in order to monitor the life cycle of its customers' data.

  8. Accuracy and Safeguards

    SAIL has put in place an internal information security policy to protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

    This policy includes physical measures, organizational measures and technological measures that are reasonable given the sensitivity of the information, the purposes for which it is to be used, the quantity and distribution of the information and the medium on which it is stored. SAIL also takes the necessary measures to ensure that all its managers and employees are trained on the contents of this policy and understand that they are required to conform to it at all times.

    SAIL further recognizes that it is important to keep personal information accurate, complete and up-to-date, and takes reasonable steps to ensure the accuracy and completeness of the personal information it uses or discloses. However, you are responsible for informing SAIL of any significant changes in your personal information which may occur during the course of our business relationship.

  9. With Whom We Share Your Personal Data

    SAIL recognizes that the communication of your personal information to a third party generally requires your consent. Access to your personal information is strictly limited to the persons for whom this information is necessary for the performance of their functions and duties.

    SAIL may share your personal information, without your consent, with its mandataries, consultants, data processors and service providers who require such information to assist SAIL with administering our business relationship. Such mandataries, consultants, data processors and service providers will contractually guarantee to SAIL that they will use your personal information exclusively to provide specific services, that they will keep it confidential in accordance with this Policy and that they will destroy it once the service has been provided, without keeping any copy.

    In each situation where SAIL may disclose your personal information, it will endeavour to not disclose more personal information than is required under the circumstances. Please note that in the event that the third party to whom SAIL discloses personal information about you is located in a foreign jurisdiction, local laws may otherwise allow your personal information to be accessed by third parties without your consent.

    It is important to SAIL to protect our customers' personal information, and it is not our practice to sell it to third parties. We may disclose personal information that we collect or that you provide in accordance with this Policy. SAIL may also, without your consent, disclose your personal information where permitted or required by law.

    We may process, store and transfer your personal information in and to a foreign country with different privacy laws that may or may not be as comprehensive as Canadian laws. In these circumstances, the governments, courts, law enforcement agencies or regulatory bodies of that country may have access to your personal information through the laws of the foreign country. Every time we use a service provider, we contractually require that their privacy and security standards comply with this Policy and the privacy laws of Canada and Quebec.

    By submitting your personal information or using our website, you agree to such transfer, storage and processing.

  10. Modifying Your Communication Preferences

    In the event that you have already agreed to the collection, use or disclosure of your personal information, you may subsequently withdraw your consent at any time by following the unsubscribe instructions included within the promotional material we send you or by contacting us using the information in the Contact section of this Policy.

    Please note that even if you have indicated your choice not to receive commercial messages from us, we may still contact you regarding a product or service in accordance with applicable law (for example, to provide you with important product information, service notification, or instructions regarding product recalls).

    If you wish to withdraw your consent to our use of your personal information for personalized advertising on third-party platforms, such as Google, Facebook and Instagram, you can do so by adjusting your advertising preferences on the respective platform. Please note that even if you refuse to receive personalized advertisements, you may still see generic advertisements or content that is not tailored to your interests or preferences. Furthermore, please be aware that it may take some time to process your request and that you may continue to receive personalized advertising on these platforms for a short period of time after withdrawing your consent.

  11. Modifying Your Navigation Settings on Your Device

    We use technology to improve your customer experience and present you with offers, including personalized advertisements. Through technologies such as cookies, our websites recognize you when you use or return to them and can provide you with a seamless experience. You may remove or deactivate some of these technologies at any time by accessing the preference manager accessible in the footer of the SAIL website. However, if you do so, you may not be able to use some of the functionalities of our websites.

  12. Withdrawal of Consent

    You may withdraw your consent at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent to the collection, use or disclosure of your personal information, SAIL may not be able to provide you with certain products or services. Withdrawal of your consent may impair our ability to continue to provide you with the products and services you have received or would like to receive, as the use and disclosure of your personal information is necessary to provide you with our products and services.

  13. Access and Rectification Requests

    You have the right to request to consult and to have access to your personal information that is held by SAIL. You can also request that your personal information be rectified if it is inaccurate, incomplete or equivocal or if its collection, communication or storage is not authorized by law.

    SAIL will respond to every request for access and rectification within 30 days of receiving the written request. In the event that SAIL refuses to provide access to or rectify information, it will inform the person concerned of the reasons for its refusal, subject to the restrictions prescribed by law, and it will provide that person with any recourse available.

  14. Contact

    All questions or concerns regarding this Policy or about the collection, use and disclosure of your personal information may be addressed at the following address:

    SAIL Head Office
    2850 Jacques-Bureau Ave.
    Laval, Québec H7P 0B7

    Chief Privacy Officer
    Catherine Venne | Director, Marketing and Brand Experience
    cpo@sail.ca | 450 688.6264
    2850, avenue Jacques-Bureau, Laval, QC H7P 0B7