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PRIVACY POLICY

Last Updated: March 02 2022

Protecting your privacy is important to SAIL. The purpose of this Policy is to explain how we collect, use and disclose the personal information you may provide to us while visiting the sail.ca website or when you visit a SAIL store and is meant to comply with the Canadian federal and provincial privacy laws. This Policy does not apply to information about SAIL employees or its suppliers.


  1. Acceptance

    SAIL provides this website subject to your compliance with the Terms and Conditions of use as well as this Policy. By accessing and using this website, you agree to be bound by the terms and conditions contained in these documents. If you do not agree to be bound by these terms and conditions, please do not access or use the features of this website.

  2. Modifications to the Policy

    We reserve the right to change this Policy at any time. We will do so by posting a revised Policy on this website. The date of the version of this Policy is stated at the top of the page. Your continued use of this website following the posting of changes to this Policy will mean that you accept those changes. We recommend that you print a copy of this Policy for your records and review this section of our website periodically.

  3. Cookies and tracking information

    Your use of this website allows SAIL to automatically compile tracking information that may include the Internet Protocol (IP) address of your computer, your geolocation area, the operating system you are using, the identity of your Internet service provider, the date and time you accessed this website, the previous website which allowed you to link with this website, and the content viewed and downloaded from our website.

    To achieve this, this website, like most websites, uses cookies that are stored on your computer when you visit us. SAIL and its service providers, such as Google and Facebook will use this information to personalize its website based on your preferences, including advertisements (ad retargeting), and to create aggregate tracking information reports to assess this website’s traffic patterns and uses to improve it for you.

    Ad retargeting technology allows SAIL visitors who are already interested in our products to be exposed to our ads on partner websites and social networks by analyzing cookies and posting relevant ads based on observed online and in-store behaviour.

    Please feel free to review our business partners' policies on the use of retargeting technology:

    Google Privacy & Terms

    Facebook Cookies & Other Storage Technologies

    With most Internet browsers, you can erase cookies from your computer’s hard drive, block the creation of cookies or receive a warning before a cookie is stored, although doing so may affect your use of this website and your ability to access certain features of this website. Please refer to the Google Ad Personalization and Network Advertising Initiative websites, and to your browser instructions or the help section of your browser to learn more about these functions.

  4. Providers of advertising optimization services

    SAIL uses the services of third-party service providers for advertising optimization. These providers may independently collect, use and disclose your IP address and information about your visits to our website or in store.

    These services may use their own cookies and other data collection technologies. This data is used to improve your experience on our website and to optimize SAIL’s advertising campaigns.

  5. Consent

    Your consent to the collection, use or disclosure of your personal information must be manifest, free and enlightened. It must be given for specific purposes. Depending on the nature and sensitivity of your personal information, your consent can be express and positive (express and positive consent may be oral, in writing or electronic) or implied (such as providing information voluntarily). Generally, SAIL will seek your consent for the collection, use or disclosure of your personal information at the time of collection, except as required or in cases authorized by law.

    You may withdraw your consent at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent to the collection, use or disclosure of your personal information, SAIL may not be able to provide you with certain products or services.

  6. Collection of your personal information

    SAIL only collects personal information about you that is necessary for the purposes of establishing, managing and maintaining our relationship with you. For example, personal information may be collected when you visit one of SAIL's stores, subscribe to receive our newsletter, interact with our social platforms, participate in sweepstakes or contests, submit questions, comments or suggestions, take part in online surveys or product evaluations, contribute to our blog, apply for a job with SAIL, or participate in other online or in-store activities. The information collected may include, but is not restricted to, identification information such as your first and last name, your date of birth, your home address, your telephone number, your email address, your favourite store and your shopping preferences.

    Generally, we will obtain your personal information directly from you. However, we may also collect personal information about you from outside sources with your consent, without your consent if the law so authorizes.

  7. Use of your personal information

    SAIL may use your personal information for the following purposes:
    • To identify you as a user of our website and as a client of our stores, if applicable
    • To establish and maintain our business relationship with you
    • To provide you with ongoing service
    • To improve our products and service offerings, including the use of this website
    • To communicate with you when you submit questions, comments or suggestions
    • To provide you with information about our business, products and services that may be of interest to you
    • To administer our sweepstakes and contests
    • To prevent errors and fraud
    • To comply with our legal obligations
    • To conduct relevant marketing communications and retargeting on partner websites and social networks

    SAIL may also use your personal information to compile statistics. However, these statistics will not allow you to be identified.

    Your personal information shall not be used for purposes other than those described above except with your consent or as required or authorized by law.

  8. Communication of your personal information

    SAIL recognizes that, except in the cases and under the conditions described hereinafter, the communication of your personal information requires your consent. Access within SAIL does not require your consent but is strictly limited to the persons for whom such information is necessary for the performance of their functions and duties.

    SAIL may also share your personal information, without your consent, with agents, mandataries, consultants, data processors, service providers and other parties who require such information in connection with SAIL’s activities or to assist SAIL with administering our business relationship (assisting with promotions, providing technical assistance for the website, etc.). Such agents, mandataries, consultants, data processors, service providers and other parties will contractually guarantee to SAIL that they will use your personal information exclusively to provide specific services and that they will keep it confidential in accordance with this Policy and return it to SAIL once the service has been provided, without keeping any copy.

    SAIL may also, without your consent, communicate your personal information contained in a file it holds on you as authorized or required by law.

    In each situation where SAIL may disclose your personal information, it will endeavour to not disclose more personal information than is required under the circumstances.

    Please note that in the event that the third party to whom SAIL discloses personal information about you is located in a foreign jurisdiction, local laws may otherwise allow your personal information to be accessed by third parties without your consent.

  9. Accuracy and safeguards

    SAIL has put in place a series of security safeguards to protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, regardless of the format in which the information is held.

    These security safeguards include physical measures, organizational measures and technological measures that are reasonable given the sensitivity of the information, the purposes for which it is to be used, the quantity and distribution of the information and the medium on which it is stored.

    SAIL also takes the necessary measures to ensure that all its managers and employees are trained on the contents of this Policy and understand that they are required to conform to it at all times.

    SAIL further recognizes that it is important to keep personal information accurate, complete and up-to-date, and takes reasonable steps to ensure the accuracy and completeness of the personal information it uses or discloses. However, you are responsible to inform SAIL of any significant changes in your personal information which may occur during the course of our business relationship.

    SAIL keeps your personal information only as long as necessary to fulfill the identified purposes for which it was collected, to meet legitimate business purposes or legislative requirements as long as necessary to protect its legitimate business interests.

  10. Complaint procedure and access and rectification requests

    All questions or concerns regarding this Policy or about the collection, use and disclosure of your personal information, including requests for access or rectification, should be made in writing to:

    SAIL Head Office
    2850 Jacques-Bureau Ave.
    Laval, Quebec H7P 0B7

    You have the right to consult and obtain communication of your personal information which is contained in a file held by SAIL. You can also request that information which is inaccurate, incomplete or equivocal be rectified, and that information not justified by the purpose of the file be deleted.

    SAIL will respond to every request for access and rectification within 30 days of receiving the written request. In the event that SAIL cannot provide access to or rectify your personal information, it will inform you of the reasons why and will provide you with any recourse available.