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Anglers in over 140 countries have been trusting Rapala lures since 1936. This fishing brand makes lures, tools, knives and accessories that are some of the top selections of fishermen/women everywhere. Discover Rapala’s wide product selection at SAIL.


Founded in 1936, Rapala is now the biggest manufacturer of fishing lures and equipment. It was built on the inspiration of a Finnish fisherman, who discovered big fish were enticed by small injured ones. He quickly set off to help fellow fishermen all over the world pulverize their records thanks to his unique lures. Today, Rapala is a symbol of quality and performance for fishing rods, tools, ice fishing gear and much more. With one of the largest selection of fishing equipment in Canada, SAIL has the right Rapala product for you.