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Under Armour

Built on performance, Under Armour creates its products to make athletes better. Always pushing the limits of innovation, as well as being a brand that stands for equality, Under Armour makes products that break the boundaries in engineering, material selection and product development.


Starting with a simple plan to make a superior athletic T-shirt that would enhance an athlete’s performance, American football player Kevin Plank founded Under Armour in 1996. Combining several innovative technologies, their performance apparel can regulate body temperature and can keep athletes cool throughout the course of a game, practice or workout. Their fabrics are lightweight and hug the bodies movements while providing stretch where needed. Under Armour now features a great selection of products that cover different needs, from camo hunting jackets to breathable caps and underwear. Visit your nearest SAIL store to discover one of the largest selection of outdoor clothing in Canada.