Our Rewards Program

Become a member today and receive

15% off

on your purchase.*

How it works

A simple, free program designed to unlock more benefits as you shop.

1

Become a member

Create your profile for free and start with a welcome discount right away.

2

Work your way up

Shop to move up through the program and unlock additional rewards along the way.

3

Enjoy your rewards

Access offers, perks and exclusive touches that grow with your level.

4

Let yourself be surprised

Get access to contests, events, and exclusive benefits for members.

The perks of being a member

Practical perks designed to make every interaction with the program even more rewarding.

Exclusive discounts

Exclusive discounts

Unlock discounts at every level and enjoy offers tailored just for members.

Birthday offer

Birthday offer

Celebrate the occasion with a special offer. Add your birth date to your profile to take advantage.

Privileged access

Privileged access

Enjoy early access to selected promotions, content and opportunities reserved for members.

Events and contests

Events and contests

Take part in exclusive contests and join members-only events in store and online.

Explore+ Rewards Program advantages
Novice
$0-299
Enthusiast
$300-899
Expert
$900+
Free sign-up
New member reward 15% off*
Birthday promotions 15% off*
Early access to promotions
Exclusive events, discounts and promotions
Exclusive contests
Records of your purchase history**
reSAIL: get a SAIL gift card valued at 110% of the sale price
Special offer when levelling up 15% off* 15% off*
Dedicated customer service telephone line
Extended return and exchange period
Free returns for online orders

**SAIL saves your purchase history for a limited time only, in accordance with its Privacy Policy.

Frequently asked questions

How can I track my progress and purchases?

No membership card is required to participate in the program. You can view your progress at any time in your member profile. To ensure your purchases count toward your progress, sign in to your account when shopping online or provide the phone number associated with your account at checkout in store. Eligible pre-tax purchases are accumulated toward your annual purchase total. Shipping fees, service fees, SAIL gift cards, and hunting and fishing licences are excluded.

How do I receive my rewards and where can I find my coupons?

Your coupons are sent by email and are also available at any time in your member profile. Coupons earned through a tier upgrade are valid for one year from the date they are received, while the birthday coupon is valid for 30 days.

How long are discount codes valid?

Discount codes earned through a tier upgrade or as a welcome offer are valid for 12 months from the date they are received. The birthday offer is valid for 30 days from receipt. Surprise discount codes sent by email have a limited validity period: refer to the details provided in the email.

What types of communications will I receive and how?

Communications are sent through your customer account and by email. They may include notifications about your progress (such as tier upgrades), discount codes, as well as exclusive offers and benefits related to the program. By signing up, you will automatically be subscribed to SAIL promotional emails. However, you can unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of emails and adjusting your preferences in the preference centre. You will still receive essential Explore+ program communications.

How does the program reset work?

Eligible purchases are accumulated annually, from April 12 to April 11 of the following year. The program resets every April 12: your total purchase amount returns to zero and you return to Level 1 – Novice. This allows you to earn rewards again at each level, such as 15% discounts.

Are purchases made before I joined the program included?

No. Only purchases made after joining the Explore+ program are included in your annual purchase total. Eligible purchases are accumulated annually from April 12 to April 11 of the following year.

How do free returns work at Level 3?

Level 3 members must contact Customer Service to receive a free return shipping label. Please note that the return amount is deducted from your annual total: if it falls below $900, you will move down to Level 2 and will no longer be eligible for free returns.

What is the return and exchange policy for Level 3 members?

Level 3 members benefit from an extended return and exchange period of 45 days instead of 30.

Do I need to be a member to keep my purchase history?

Yes. To keep a record of your transactions for more than three months, you must be a member of the Explore+ program. SAIL retains members’ purchase history for up to three years, in accordance with its privacy policy.

Do returns affect my level?

Yes. Returned amounts are deducted from your annual purchase total. If your total falls below your current tier threshold, you will move down to the previous level until you reach the required amount again.

Can I sign up in store?

No. You must sign up on your own device via our website. In store, our team can assist you if needed. For faster service, we recommend signing up before reaching the checkout, as your account will already be active.

Do I need a Shop (Shopify) account to sign up?

No. You can sign up using either a Shop account or your email address. The Shop account option is available for customers who already use Shopify services.

My date of birth or phone number is incorrect. How can I update it?

You can update this information directly in your online profile. If you experience any issues, you can contact Customer Service via chat or email.

What conditions apply to welcome, birthday, and tier upgrade discounts?

Certain conditions apply. You must identify yourself in order to apply the discount.

How to apply the discount
  • In-store: identify yourself with your phone number at the cash register and present the promotional code.
  • Online: log in to your Explore+ account and enter the promotional code at checkout to apply the discount.
General conditions
  • Valid for one (1) single transaction.
  • Applies only to items at our regular price.
  • Discount is non-transferable and valid for 12 months.
  • Limit of one discount per customer per Explore+ membership year.
  • Cannot be combined with any other offer.
  • No adjustments to previous purchases.
Excluded categories
  • Motors
  • Batteries
  • Sonars
  • Ammunition
  • Firearms
  • Crossbows and bows
  • Air guns and pellet guns
  • Hunting cameras
  • Electronics
  • Electronic accessories
  • Gift cards
  • Licences and services
Excluded brands

Acton, Altra, Blundstone, Columbia Titanium, Cotopaxi, Duer, Garmin, Helly Hansen, Hooké, Kanuk, Leki, Leupold, Lowa, The North Face Summit, The North Face, Old Town, Osprey, Portable Winch Co., Quartz Co., Seirus, Spyder, Nemo, Mustang, Thule, Timberland, Vaude, Vortex, Vuori, Yeti.

Certain manufacturers' exceptions may apply.
SAIL reserves the right to modify or cancel this promotion at any time without notice.

I received a surprise discount code by email. What conditions apply?

Certain conditions and exclusions may apply. Please refer to the email containing your code for full offer details.

It’s time to get rewarded.

Join Explore+ now!