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Black Friday 2023: the best deals from your favourite brands

SAIL

November 21, 2023

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Black Friday 2023

We all have our favourite outdoor brands, whether we’re into hiking, skiing, fishing, hunting, climbing, or a little bit of everything. And there’s no better time than Black Friday 2023 (November 24 in Canada) to treat yourself or a loved one to that much-desired piece of clothing or equipment. 

Explore our selection of the best discounts offered by 13 of the most popular outdoor brands. Their Black Friday offers are already on, or will be very soon*! Start saving now with this mountain of deals on a wide selection of items! 

Discounts are confirmed at the time of publication but may change at any time*.

In this article, you will discover the top offers from 13 of the best outdoor brands for Black Friday 2023:

  1. Helly Hansen: 25% off selected clothing
  2. Garmin: 30% off selected electronics
  3. The North Face: 25% off on clothing, footwear & backpacks
  4. Hooké: 30% off on clothing
  5. Borealis: 40% off on jackets
  6. SAIL: 30% off selected hunting clothing and boots
  7. Merrell: 25% off on shoes
  8. Columbia: 25% on clothing & footwear
  9. Osprey: 25% off selected bags
  10. Pelican: 20% off selected boats and paddles
  11. Outdoor Research: 25% off selected clothing and accessories
  12. Marmot: 20% off selected camping gear and 30% off selected clothing
  13. Sitka: 25% off selected hunting clothing
  14. Jack Wolfskin: 30% off selected jackets
  15. NRS: 20% off selected nautical gear
  16. Fischer: 20% off selected cross-country ski gear
  17. MSR: 25% off selected outdoor and winter sports gear
  18. Keen: 25% off selected footwear

Helly Hansen: 25% off selected clothing

Helly Hansen no longer needs an introduction. For nearly a century and a half, the Norwegian brand has been at the forefront of innovation, equipping those who explore the great outdoors, from the middle of the oceans to the highest peaks.
Black Friday 2023 is the perfect time to treat yourself to that garment you’ve been eyeing for a while. Whether you’re looking for a quality ski jacket or a men’s or women’s winter jacket that’s waterproof, windproof, and packed with features, you’re bound to find a gem in the cold-weather brand’s product lineup. Put your trust in Helly Hansen’s design quality and proprietary technologies; there’s no need to choose between style and technicality.

Discounts valid from November 20 to 28 for Black Friday 2023 in Canada

Garmin: 30% off selected electronics

You don’t have to wait until Black Friday 2023 to give a serious boost to your workouts, nature getaways or fishing trips. With 30% off selected Garmin products, now is the perfect time to add a touch of technology to your everyday life.
Fishing sonars, smart watches, GPS devices… Garmin is clearly a leading name in the world of GPS and activity-tracking technologies, and it’s no wonder the brand equips anglers, runners and avid hikers alike. Plan your next outdoor adventures in the best possible way and keep track of your achievements.

Discounts valid from November 1 to 28 for Black Friday 2023 in Canada

Up to 25% off on The North Face clothing, footwear and backpacks

When it comes to exploring new frontiers and going on outdoors adventures, The North Face is an established brand that has proven itself. This Black Friday 2023, you can equip yourself for less with up to 25% off on a wide range of the brand’s most popular products, such as clothing, footwear and backpacks.

Discounts valid from November 20 to 27 for Black Friday 2023 in Canada

Up to 30% off on Hooké clothing

Born on the banks of the Restigouche River in 2012, Hooké is a Canadian brand with a mission to promote outdoor living, sustainable fishing and ethical hunting. Its clothing, manufactured in an environmentally friendly and responsible way, provides comfort, style and quality to go with you on all your outdoor adventures. Have a look at their collection, all of which is 30% off during Black Friday 2023.

Discounts valid from November 23 to 27 for Black Friday 2023 in Canada

Up to 40% off on Borealis jackets

Offered exclusively at SAIL, Borealis’s clothing line is created in Montreal and is perfectly adapted to our unique climate. The comfortable and versatile essentials are made for outdoor enthusiasts looking for great value for money. Amongst the brand’s key pieces, the jackets have become a winter staple and, for a short period only, they come with an attractive discount.

Discounts valid from November 23 to 27 for Black Friday 2023 in Canada

SAIL: 30% off selected hunting clothing and boots

SAIL also has hunters in mind for Black Friday 2023, with a 30% discount on selected hunting clothing and boots.
Choose your hunting outfit carefully and blend into your surroundings with jackets, sweaters and pants featuring proven camouflage patterns. Whether you’re in search of a lightweight, breathable piece or a warm, waterproof and windproof jacket, discover huge discounts on your next essential items.
If you’ve already got your camouflage gear ready for the next seasons but are in need of new hunting boots, all the better. From warm, waterproof boots to light boots for milder climates… focus on comfort and sturdiness, and get ready for your next hunting trip!

Discounts valid from November 1 to 27 for Black Friday 2023 in Canada

Up to 25% off on Merrell shoes

A must when it comes to hiking shoes and boots, Merrell is synonymous with comfort, versatility and durability. On your next outings, whether you’re exploring the city’s sidewalks or the province’s most beautiful snowshoeing trails, equip yourself with a good pair of quality footwear that will last for years.

Discounts valid from November 22 to 29 for Black Friday 2023 in Canada

Up to 25% on Columbia clothing and footwear

Established for over 80 years, Columbia is there with you on your greatest adventures across the globe. And if you’re looking to stay in Canada to enjoy snowshoeing in your backyard this winter, Columbia is there too to keep you warm from head to toe. Discover discounts of up to 25% on a wide selection of popular products.

Discounts valid from November 21 to 28 for Black Friday 2023 in Canada

Osprey: 25% off selected bags

Osprey is certainly one of the brands you come across most often on hiking trails, from one end of the globe to the other. Whether for a short hike lasting a few hours or a multi-day backpacking adventure, Osprey backpacks are always a reliable choice.
The brand places innovation and high quality at the heart of its design process, and from its studios come hiking backpacks and other expedition bags that are both functional and hard-wearing. Their exceptional comfort will resonate with those seeking a backpack that feels nearly weightless. Take advantage of the Black Friday event to grab the perfect bag that will accompany you on all your adventures.

Discounts valid from November 10 to 27 for Black Friday 2023 in Canada

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Pelican: 20% off selected boats and paddles

Pelican undoubtedly stands out as one of the most coveted brands for nautical gear. Take advantage of the brand’s great Black Friday discounts and treat yourself (at last!) to your dream kayak or canoe!
Pelican has been crafting recreational and fishing boats for decades, catering to a wide range of practices and skill levels. The brand’s models offer excellent stability and course-keeping, and most of them are highly versatile. It’s time to set sail and explore bodies of water near and far!
If you already own a boat, explore the brand’s selection of lightweight and heavy-duty paddles, crafted from fibreglass or aluminum to enhance paddling comfort and minimize fatigue. Make the switch to low-angle paddling!

Discounts valid from November 1 to 27 for Black Friday 2023 in Canada

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Outdoor Research: 25% off selected clothing and accessories

Some brands really have the outdoors at heart, and Outdoor Research is one of them. From the get-go, the brand has put innovation at the service of those who love the vast spaces, designing functional products that encapsulate the very best in technology. Each one is tested in real-life conditions to ensure it performs at its best when the weather and temperatures are at their worst.
For your next hikes on snow-covered trails or for the ski days to come, consider opting for pieces that are both simple and colourful, high-tech and comfortable. Take advantage of Black Friday discounts to elevate your winter wardrobe or to treat yourself or a loved one to a warm and versatile pair of gloves or mittens.

Discounts valid from November 17 to 27 for Black Friday 2023 in Canada

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Marmot: 20% off selected camping gear and 30% off selected clothing

Marmot’s story spans nearly five decades, from the steepest peaks to the deepest forests. The brand caters to skiers, campers and long-distance hikers alike with its range of high-performance, comfortable and functional products.
In addition to its array of equipment, notably tents and sleeping bags, highly favoured by many adventurers, the brand also presents clothing collections prepared to tackle any weather conditions.
Take advantage of the Black Friday 2023 discounts to gear up and reach new heights in your pursuits. With 20% off selected camping equipment and 30% off a wide range of clothing, you’ll be well prepared for your next getaway!

Discounts valid from November 20 to December 3 for Black Friday 2023 in Canada

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Sitka: 25% off selected hunting clothing

If there’s one outdoor activity where clothing is important, it’s hunting. And what better time to upgrade your outfits AND save money than on Black Friday?
Enjoy 25% off hunting clothing from Sitka, a brand favoured by many hunters. In addition to the finesse of its camouflage patterns, which are certainly among the best on the market, Sitka stands out for its high design standards. Whether it’s hunting jackets, pants, or hooded sweaters, the brand aims for nothing short of excellence. It doesn’t matter whether you hunt whitetail deer, turkey or any other species; elevate your equipment with technical, functional and comfortable pieces.

Discounts valid from November 10 to 27 for Black Friday 2023 in Canada

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Jack Wolfskin: 30% off selected jackets

Winter is just around the corner, so now is the ideal moment to find a jacket that will keep you warm during your snowy getaways. This Black Friday, you can take advantage of a 30% discount on selected Jack Wolfskin jackets. There’s a great way to kick-start your winter activities!
The German brand, known for its excellence in outdoor clothing and equipment, offers a comprehensive collection of men’s and women’s jackets to keep you active during the cold season. Winter coats, ski jackets, shells… Find the perfect piece for all your outdoor activities without having to compromise. Discover Jack Wolfskin’s Black Friday 2023 deals and bet on the promised versatility and technicality of a brand that has been mindful of its environmental footprint since the very beginning.

Discounts valid from November 20 to 27 for Black Friday 2023 in Canada

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NRS: 20% off selected nautical gear

If adventures on the water are your thing, you’re probably familiar with NRS, a brand with a long proven track record in nautical gear. Though canoe-camping and paddleboarding season is now behind us (at least in Canada), you can make the most of Black Friday and start planning your spring and summer getaways!
Find a whole selection of NRS nautical gear at 20% off! Whether you need a PFD, a secure dry bag for your gear or watersport clothing to ensure comfort on and off the water, you can rely on this brand and its fifty-plus years of expertise. Choose reliable, high-performance equipment for your adventures.

Discounts valid from November 16 to December 4 for Black Friday 2023 in Canada

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Fischer: 20% off selected cross-country ski gear

Winter sports season is upon us. If this is the year you intend to perfect your cross-country skiing skills or follow your very first tracks, you’ll certainly appreciate our Black Friday deals on Fischer products! Place your trust in a well-known winter sports brand to enhance your experience the next time you glide through the snow.
Treat yourself to a new pair of cross-country ski boots or state-of-the-art bindings. For classical or skating style cross-country skiing, whatever your level and preferences, this brand is a safe bet that never compromises on comfort or performance.

Discounts valid from November 20 to 27 for Black Friday 2023 in Canada

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MSR: 25% off selected outdoor and winter sports gear

Black Friday is the perfect time to upgrade your outdoor and camping gear. And with 25% off a wide range of MSR products, you might as well go for quality right away.
Whether you need a camping tent, essential cookware for your meals away from home, or lightweight, high-performance snowshoes, MSR puts engineering and technology at the service of your outdoor adventures. The brand is dedicated to continuous innovation, offering thoughtfully designed and durable equipment to help you surpass your limits.

Discounts valid from November 23 to 27 for Black Friday 2023 in Canada

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Keen: 25% off selected footwear

Keen is a staple in the world of hiking shoes and boots, known for the comfort, versatility and durability of its products. The brand has maintained a high level of quality from the outset and can pride itself on having a pair for every type of hiker. Waterproof or lightweight boots, sandals… Whatever your needs, you’re sure to find what you’re looking for from the American brand.
From city sidewalks to the most beautiful snowshoe trails in the province, step out with confidence in a pair that will support you for years to come. With 25% off selected models, it would be a shame to miss out!

Discounts valid from November 23 to 27 for Black Friday 2023 in Canada

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