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Our ambassadors are, above all, outdoor enthusiasts. Just like us, just like you.

These people we believe in embrace the unexpected; they take a step aside to see the world from a fresh perspective. One adventure after another, they never stop exploring and learning. For us, they are an endless source of inspiration. We have no doubt they will be for you, too. SAIL ambassadors are not only recognized experts in their respective fields. Through their content, they give insight into who they are and what drives them, sharing their experience and tips. Let us introduce them to you.

Do you have an initiative in line with our values and would like to present it to us? Don't hesitate to send us a sponsorship request.

Cyril Chauquet

Fishing & Outdoors, Montréal, QC

Cyril Chauquet is a well-known angler who needs no introduction. Known for his television show and his fishing expeditions all over the world, this avid adventurer has been a SAIL ambassador since 2015. Through his engaging videos and blog posts, Cyril shares his knowledge with infectious passion. To stay in touch with the angling community, he frequently visits SAIL stores to connect with our customers who share his love for fishing.

Cyril has also built a series of "tackle boxes," each tailored to a particular species, making it easier for anglers to choose the right equipment. His clothing line, Mordu de la Pêche, is available both online and in SAIL stores.

Check out his tackle boxes

Born to Hunt

Hunting & Fishing, Ottawa, ON

Miguel Bélisle, Éric Lacelle, and brothers Éric and Martin Marion are the friendly and dynamic co-hosts of Born to Hunt, a show dedicated to their shared passion for hunting and fishing. These four Franco-Ontarians are constantly on the move, travelling all over to capture the most breathtaking footage.

Through its videos, blog posts and in-store visits, the team shares invaluable tips and tricks to help you make the most of your own outdoor adventures, whether you're out on the water or deep in the woods.

Watch their videos

Passionnés de Rando

Hiking, Montréal, QC

Passionnés de Rando is a vibrant community of outdoor enthusiasts! Gathered together in a Facebook group, its members have fostered a place of rich exchanges and discussion, sharing their most beautiful itineraries, swapping stories and experiences, planning group hikes that are open to all, and much more.

The partnership between Passionnés de Rando and SAIL translates into joint contests, blog content, and exciting in-store events. The group's specialists come to meet SAIL customers and discuss a variety of topics, from long-distance hiking to first aid on the trails.

Visit their Facebook page

La Fédération québécoise des chasseurs et pêcheurs

Hunting & Fishing, Québec, QC

FédéCP has more than one string to its bow. Its main missions are to represent, educate and promote good hunting and fishing practices in Quebec. For over 75 years, the Fédération has been defending the interests of Quebec hunters and anglers, providing them with training opportunities and tools. Through its local actions, it is committed to resource conservation and the development of wildlife harvesting activities.

Our partnership with the FédéCP has enabled us to create educational and inspiring content, addressing themes such as ethics, the proper sharing of wildlife resources and the conservation of wildlife and its habitats.

Read all blog articles

Charles Raymond

Fishing, Lorraine, QC

A true fishing enthusiast, Charles Raymond creates video content to share his tips and great knowledge of the fish species found in Quebec waters. His YouTube channel, Raymond vs Bass, is a goldmine of information for anglers of all levels, no matter what species they're after. Appealing to the young and less-young alike, Charles shares his adventures with infectious enthusiasm and discusses his favourite fishing spots, techniques, and gear.

In his partnership with SAIL, Charles creates engaging videos, TikToks and blog posts that reveal some of his best angling secrets.

Watch his tips on TikTok

Sponsorship Request

SAIL supports a variety of local initiatives that echo the values we wish to promote, with our love and respect for the outdoors always at the forefront.

Please complete the electronic application form so that we can take a close look at your project. This simple process will allow us to better assess the potential for collaboration.

Thank you for your interest.

Tell us about your project